Christopher Cummings is a busy guy.
Along with his full time job managing Gamesville, he’s written a book; United We Stand: Commonsense Solutions to the Issues that Divide Us (Xlibris Corporation 2006). He also has his own product management blog; Product Management Meets Pop Culture. 
Christopher’s specialty is online games and online applications. Being all things web, he found The Gray Gamers and got in touch. (Quick eh? We’ve only been online since January 12th!) We swapped interviews, Jan and I yacked for The Gamesville Blog and Christopher answered our questions here. Gamesville has been offering free games and online pay since 1995. About 76% of Gamesville players are in the US and traffic to the site is on the upswing again after some rocky times.
Gamesville has no applications to download; the site offers several kinds of games for free; bingo, cards, word, puzzle, casino. Some have cash prizes.
I won $2.50 in the Bingo Zone years ago, and yes, Gamesville sent the cheque.

Wasting your time since 1996(TM)
1) How long have you been with Gamesville?
I started as the Community Manager for Gamesville.com back in 1998. My job was to interview members and process winner claims. Gamesville was acquired by Lycos in 1999 and I moved from community management to product development. Since then, I’ve worn many different hats within Lycos–helping to launch new non-game products, leading the charge to modernize the company’s billing and registration system, and–ultimately–to relaunch Gamesville in 2008!
2) Was it your decision to start the Gamesville Lounge blog in 2005?
We’ve had a few different blogs at Gamesville because I believe transparency is important to building a solid community. Our first blog was the “Gamesville Diary”, in 2003. In 2007, we debuted our newest blog (just titled “The Gamesville Blog”) to get feedback from members, preview new games, highlight interesting players, and let the outside world peek inside GV HQ.
3) Gamesville is legendary, its games, its retro look – and I see the 2006 do-over got a lot of feedback. Kudos for giving players a public forum. What did you have to do to woo players back?
Here at Gamesville, we believe the classic line, ‘Love means never having to say you’re sorry,’ is a bunch of bologna. To be frank, many members disliked the sweeping changes made to Gamesville in 2006, so we spent a long time talking with members, correcting those missteps, and bringing back the Gamesville people remembered. The solution to wooing people back was really to remember who we are, and to live up to it. Games should be an enjoyable waste of time, not a complete waste of time. Gamesville specializes in free, online game shows for real cash prizes. That’s the experience people want, that’s what we need to provide better than anyone else.
4) As an on-line game site manager what eats up your workday?
My job, really, is to bring products into the market that a) meet customer demand and b) are profitable for my business.
I oversee all aspects of Gamesville including product development, marketing, sales, and business development. Depending where we are in the development cycle, I’ll jump into to fill gaps wherever needed (for example, I designed the new look for our new bingo games). I work with fun, talented people and we make games for a living. This is the greatest job in the world!
5) What is the most difficult thing you experience managing Gamesville?
Sitting so close to the free vending machines in the kitchen. The siren call of Reese’s Peanut Butter Cups is often hard to resist!
6) What makes your day?
We have a great community on Gamesville, so it makes my day when we hear about the great relationships members are creating with one another. And with the economy in the US (and the world) growing shakier every day, we’re hearing more and more from winners who are thankful not just for winning free money, but because they’re able to use that money to pay for prescriptions or to help make a dent in their bills. Nobody likes a bad economy, but it makes me happy that we can help so many people, every day, in our own small way.
7) Are players expectations realistic? Do they vary from country to country?
Gamesville is primarily a US-based site with a large Canadian community and several smaller, but closely knit, communities from around the world. Overall, I’d say players share many common interests. We like to hear from as many members as possible because any idea or complaint could generate the Next Big Idea or make the site faster, more enjoyable, and easier to use.
What direction do you see Gamesville taking?
We’re staying focused on our members and the kinds of experiences that will make Gamesville even more rewarding for them. In 2009, we’re debuting more free game shows and delivering more great features for our GV Gold subscribers.
Questions about you…
1) How do you define a gray gamer, and by that definition what percentage of Gamesville players would fall under your definition?
I like your definition of “someone who kind of falls between the cracks”–although I’d extend the definition to include not just age, but also ethnicity, income bracket, and gender. Gamesville is predominately female, but skews more toward the 25-54 year old range.
2) What direction do you see the gaming industry taking?
Some analysts believe that hard economic times will stifle innovation in games. I disagree. Will times get tough? Absolutely. Will every game company make it? Probably not. I think what we’ll see are games tailored to value-minded consumers (more free web games, more low-cost mobile games) but we’ll also see new concepts and new takes on existing game concepts. The companies that will do the best will be the ones who resist the urge to batten down the hatches and focus instead on making strategic investments that meet customer demands.
3) What are your favorite games? PC? Console? Web based? Phone?
I love web games–there’s so much variety, so much creativity and passion. My favorite web game right now is Meat Boy (ironic a little bit, since I’m a vegetarian) and Gamesville’s own CatchUp CoverAll because its community-winnings feature is so unique and has proven so popular with our members.
4) In your spare time you wrote a book. Do you have energy left to play?
Games are like Jell-O–there’s always room for more!
5) What is your favorite genre?
2D side-scrolling platform games are my absolute favorite. Of course, bingo is big in my household, too.
6) What game systems do you own?
For consoles, the Wii, Xbox 360, DS Lite, and a shiny new iMac.
7) What are your favorite games of all time? (And Jan says you have to tell the truth on this one!)
My favorite game series are Castlevania and Super Mario Brothers, bar none. Until a couple years ago, my favorite all-time game was Super Mario Bros. 3. because of its perfect blend of challenges, structure, and sheer fun. Nothing else ever came close. Then I played Super Mario Galaxy for the Wii and that game just blew me away. To me, that’s the kind of title every game developer aspires to create.
Thanks Christopher!
Got a question about Gamesville or about playing online?
The comment section is all yours.